Amazon: a brand in digital media

  Unlike Disneyland, walking into Amazon world, if there was one, does not involve taking trips to town square and indulging in the multi-themed superstores. However, like the overwhelming entrance into a dimension of wonder like Disneyland, the online dimensions may still accommodate consumer and sensory needs. The coming analysis will involve the study of …

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Where Words Fail, Muzak Speaks

Like Pavlovian dogs with auditory classic conditioning, salivating about the prospect of maximizing utility is not exclusive to canines. Humans, thanks to Major General George Owen Squier and his innovative Muzak, can also be conditioned to salivate and consume. Squier’s Wired Radio, later changed to Muzak in 1934, introduced music to the ears of the …

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A Message to John D’Agata and Jim Fingal, Authors of Lifespan of a Fact

In 2012 author John D’Agata and ‘fact-checker’ Jim Fingal released the highly fictitious and controversial Lifespan of a Fact, a short article about Levi Presley’s suicide in Las Vegas. The article was written in a reporting manner, something similar to a feature writing piece. Lifespan of a Fact however, by the standards of the authors, …

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Classism & Newspapers: Critical Vs. Basic Literacy, NY Times Vs. LIFE Magazine

Professor of communication and historian of mass communication in the United States, Michael Schudson, outlines in his book Discovering the News, the rise of dichotomous news media in the late nineteenth century. During the 1890’s, William Randolph Heart and Joseph Pulitzer, with their respective printed news outlets, the New York Journal and the New York …

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My Friend Lazarus

When you’re an arrogant know-it-all cynic, unanswered questions tend to be quite difficult to accept. Not because you can’t answer them correctly, because the questions themselves are demanding to a point where you hardly possess the mental pathways to digest them let alone to muster the bullshit necessary to make an attempt. Questions, in this …

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From Maleventum To Beneventum: Rome’s Ascension From Republic To Empire

  By the middle of the second century B.C., Rome had finalized its coming to absolute power by transforming itself from a powerful republic into an absolutely powerful empire. Rome had conquered and established a vast empire spanning from Spain and North Africa to Greece and Macedonia, clawing its way from a polity of potential …

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The Immortal Roman Dream: A Lesson To Learn, A Way To Live.

To the naked eye or mind, Rome’s birth and rise are assumed to be associated solely with the legends behind its creation. To correlate in the most basic of ways between myth and actuality, between two demi-god infants raised by a wolf-mother that results with Romulus’ journey to create Rome, is to diminish the understanding …

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